The birth of BLANKBOTTLE: In 2004, a lady came to me. She wanted to buy anything but Shiraz. “I don’t drink Shiraz”, were her exact words. I poured her a glass of wine. She loved it and bought 3 cases. It was a straight Shiraz.
That was the moment I realised that people really do judge a book by its cover. By removing the cultivar from the bottle, you also remove preconceived ideas.



